What is Search Engine Optimization (SEO) Marketing?

Search Engine Optimization is the most underutilized tool behind every small business' website. The most common way people search for a website is through search engines like Google or Bing.

Zero Givens Ranked #1 when searching for their business.

Making sure your website is optimized is key to being ranked on these search engines. the key to being ranked is providing the backend of your website with descriptions and titles using keywords related to your business.

For example, if you own a gym, throughout your website, you will need to add high ranking keywords like "fitness", "weight loss", and "building muscle". This is because when your future clients are looking for ways to be more fit, they are looking for the easiest way to do so and that is usually when they start searching for methods on Google. Having keywords on your website helps your website come up first when the consumer is searching on their search engine.

Another way to make sure your website is ranked higher is to make your business localized. In order to grow nationally, you need to solidify yourself in your community. Your community utilizing your business will help spread your business towards nearby communities. For in-person businesses this is especially important as to attract clients in your area. Orbit Color specializes in SEO Marketing and can help your website reach the next level. SEO Marketing increases organic traffic making sure your website ranks the highest amongst your competition. Contact today to get started!